A cute ad

[Ed. note: Watch the advertisement at the AT&T reachout website]

AT& T Wireless’ latest cute ad: you’re watching a couple in silent turmoil. They watch other couples in happiness, while they’re gloomy and doom-stricken. Is the relationship over? Is the despair temporary? The woman is sitting by, absently at her meeting, when she sees her mate appear out of nowhere. He’s holding cue cards – “I’m sorry.” It turns out he’s not actually at her meeting; he’s sending a text message to her. “Me too,” she sends by text messaging on her little Nokia cell phone. Without words being said out loud, their relationship is on its way to being repaired, the fight resolved, so the viewer hopes.

Notably (to me anyway), the couple is a bi-racial – an Asian female and a white male. Both yuppies, if I interpret correctly from the suits they were wearing. Hmm. Television is coming a long way to reflecting reality, I guess. Or is it just looking for new ways (particularly of the eye-catching variety) to make us use text messaging? Either way, it was something interesting to watch.

Yanks v. Red Sox continues…

2 thoughts on “A cute ad”

  1. Added link to the video of the advertisement “Married Couple” from the AT&T website. What’s interesting is in the 60 second version, the wife is also sorry ; in the 30 second version, it’s more like “apology accepted, you big dork”.

  2. Ah, so this answered my real question about that AT&T ad – is that a married couple or just a co-habitating one? 😉 Gotta love these corporate websites.

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